Reftree is an online branded community management platform. It helps organizations to build a network of prospects, customers, employees, partners and individuals. Organizations can engage with their community members by using various interactive and collaborative features.

Reftree provides an array of web 2.0 applications for interactive marketing communication, recruitment and knowledge sharing within the community.

Organizations can create and manage targeted groups of community members to communicate the right message to the right person. All the activities can be appropriately targeted to group of people and moderated by authorized administrators.

Individuals on Reftree can connect with number of organizations to know about their products, services, and core activities. They can stay in touch with the organizations for regular updates on news, events, promotions and bargains.

Useful and interesting contents provided by the organizations enables expansion of network and generate more leads. Members' participation in activities like blogs, forums, polls and surveys will help organizations to generate more traffic and build online brand. The members are the carriers of word of mouth referrals & they will represent organizations in market place.

Reftree is a hosted application available as a subscription service.